Win the shortlist, not just the search.

It shifts the emphasis from speed to trust and proof. Someone spending £5,000–£15,000+ on a bathroom is comparing 2–4 fitters over days or weeks, looking closely at past work, reviews, and how professional your process looks before they even call. That means your website's portfolio, review detail, and clarity about process matter more than being the very first result — though ranking well still gets you into that shortlist in the first place.

Significantly, yes — for a visual, high-consideration purchase like a bathroom, a thin or low-quality portfolio is one of the biggest reasons a fitter gets dropped from a shortlist. We'll flag this directly in your audit if it's an issue and recommend a straightforward fix: photographing your next few completed jobs properly, in good light, before-and-after, becomes the highest-priority action even before further SEO work.

By leaning into what an independent fitter can prove that a showroom often can't as easily — direct, personal reviews about the actual person who did the work, transparent local pricing, and a portfolio of real local jobs rather than manufacturer catalogue images. We build your pages and profile around that genuine local trust advantage.

Both, but not on the same page. We build a dedicated page for each distinct service you offer — full renovation, wet rooms, disabled-access adaptations, small ensuites — because each is searched for differently and often by a different customer with different priorities, and a single page trying to cover everything ranks and converts worse than several focused ones.